Unleash the power of well-optimized product listings 

Amazon observes daily visitors in millions. It’s of utmost importance you sell products on the world’s biggest e-commerce matrix. Remember only what is seen is sold – Partner with leading Amazon marketing experts to rule on Amazon. To succeed on Amazon, you have to crack the complexities it brings to the table – Creating an immersive landing experience for visitors requires expert guidance. Partner with leading experts who can create exemplary listings for your products. 

What elements does one focus on?

• Title optimization – The title is a succinct line, also known as the product headline – You can add up to 500 characters to describe your products. The title is the first reflection of the product and should convey just what your product is about. The title should Incorporate essential details such as size, quantity, and material.

• Product description optimization – Product descriptions are lengthier versions of the bullet points. It’s your chance to let your customers know everything about the product. It holds additional information about the brand and product. Amazon provides this dynamic space where sellers can elaborate on product features – product descriptions are comprehensive definitions of your product. 

• Bullet points optimization – These 5 to 8 bulleted features answer all customer queries – From what your product is about to why they should buy answered here. Optimizing bullet points is crucial. One of the best practices is to emphasize product USPs that attract more customers. Systematically format your bullet points – use correct vocabulary, space and simple language.

• Image optimization – Product image is a visual representation of the products – Infographics are the best elements and tools to captivate the audience. That which looks good also sells best – always keep this in mind. Always add a combination of images that best depict your product’s look and feel. Using high-resolution, informative images illustrated from different viewpoints enhances the overall customer shopping experience.

• Customer Feedback Optimization – Products reviews and ratings have a higher impact on customer buying decisions. How often does it happen that you don’t even look at products with low ratings? Amazon itself does not show products with low ratings. Customers tend to buy products with ratings above 4.0 as it instills confidence that the product is highly durable and reliable. Through well-designed strategies, experts push positive feedback on your detail-page

A comprehensive view of the Amazon product listing services – 

• Keyword analysis – Using keyword tools to identify highly converting keywords – These keywords are similar to search terms customers use to find the product they are looking for.

• Search term research – Similar to meta tags in Google, adding search terms (hidden meta tags) in your listings will take it to new heights. 
• Persuasive bullet points, product descriptions, and titles – Bullet points are the best ways to address your target audience’s needs, preferences, and pain points. Content specialists capitalize on specific benefits that products entail that resonates with your customer and use language that speaks directly to their interests and desires.
• Extensive competitor analysis – Identify your indirect and direct competitors. Direct competitors are those who sell products nearly complementary to yours at a similar price range. Indirect competitors include sellers who are selling complimentary products. 

Myths busted –

• You require hundreds of positive reviews to succeed on Amazon.
• Infusing all keywords are necessary to rank higher.
• Only focusing on keyword optimization will help.
• Using competitor keywords helps boost sales.
• You have to match your competitor’s price. 
• Regular changes in product titles, bullet points, and descriptions drive traffic.

Why Amazon agencies are not just Amazon consultants but your growth partner 

Consultants promptly reply to your queries via emails and calls. They build strong relations with clients – Amazon Marketing experts are always ready to work the extra mile to understand your unique need and requirements. A team of passionate experts is committed to solving every issue that comes in the way of your growth.